Adrian Everett

& Brand

I help companies and brands to develop logic-based design systems and online products that are scalable, durable and personal.
I also work on expert reviews and page redesigns to improve conversion and user experience.
Upgrading the design system at UAL
I’ve been working on refining and replacing the design system at UAL for their main website and to be rolled out to their portfolio of products. This started with a review of the foundational elements and refreshing the inner logic of the system. Figma components were rebuilt and template designs updated so that new pages can be designed faster.

Exploring audience journeys for Artangel

This prototype is the result of a programme of user research to establish ways to engage new audiences and establish a route to donate outside of the patronage scheme. Find out how I created a streamlined donation process that rewards giving and used scarcity to encourage engagement.

Optimising forms for a start up
A flexible office-booking startup was looking to improve the conversion on their quote form on their website.
Here are the design solutions I came up with to solve issues identified in the UX audit and to build on their usability.
UX/UI Design
  • Figma, Adobe XD
  • Design systems
  • Ideation & workshop (Miro)
  • Wireframing
  • Interactive prototypes
  • User testing
  • Agile methodologies (Jira)
Expert reviews
  • Improving usability
  • Accessibility (WCAG)
  • Heuristic analysis
  • Conversion rate optimisation
Digital Design & Branding
  • Branding guidelines
  • Out of home
  • Display ads (GDN)
  • Amazon A+ Content
  • Printed media
  • Art direction
  • Retouching