Upgrading the design system at UAL

I’ve been working on refining and replacing the design system at UAL for their main website and to be rolled out to their portfolio of products. This started with a review of the foundational elements and refreshing the inner logic of the system. Figma components were rebuilt and template designs updated so that new pages can be designed faster.

Exploring audience journeys for Artangel

This prototype is the result of a programme of user research to establish ways to engage new audiences and establish a route to donate outside of the patronage scheme. Find out how I created a streamlined donation process that rewards giving and used scarcity to encourage engagement.

Optimising forms for a start up

A flexible office-booking startup was looking to improve the conversion on their quote form on their website.
Here are the design solutions I came up with to solve issues identified in the UX audit and to build on their usability.

Services

UX/UI Design

Figma, Adobe XD
Design systems
Ideation & workshop (Miro)
Wireframing
Interactive prototypes
User testing
Agile methodologies (Jira)

Expert reviews

Improving usability
Accessibility (WCAG)
Heuristic analysis
Conversion rate optimisation

Digital Design & Branding

Branding guidelines
Out of home
Display ads (GDN)
Amazon A+ Content
Printed media
Art direction
Retouching

Who am I?

I’ve got ten years experience working across the spectrum of design roles.

Over my career, I’ve worked with art organisations, streaming platforms, e-commerce, charities and healthcare. I started my career working in print and advertising, before gaining experience in designing for digital and branding. Building on experience I gained as a freelancer, I studied an MSc in UX Engineering to specialise in product design. In my free time, I like exploring the arts, cooking and photography.

Jobs

2022 - Today UI Designer, (University of the Arts, London) 2018 - Today Freelance UX/UI & Digital Designer 2021 - 22 Digital Product Officer (Freedom From Torture) 2017 - 20 In-house/Mid-weight/Senior Designer (HCA Healthcare UK) 2012 - 17 Marketing Assistant/Co-ordinator (The Wellington Hospital)

Qualifications

2020 - 21 MSc User Experience Engineering, Goldsmiths,
University of London 2009 - 12 BA (Hons) Illustration, University for the Creative Arts 2007 - 09 BTEC ND Graphic Design, Leeds College of Art

Training

Adobe After Effects CC Masterclass & ACA Design for Art Direction (short course) at London College of Communication RetoucherPro at Photography Course London

Adrian Everett

Exploring audience journeys for Artangel